OK, I created a Plate Production job and I see the issue. The problem is VCP and Aspire create TTF text horizontal and ignore any previous formatting (like fit to curve or rotation).
If you have to have vertical orientation for the job, the work around might be to create the Plate horizontal then once created select everything and rotate it 90 degrees.
Whoops! forgot to mention you'll have to recalculate your tool paths.
Maker of Chips